Pricing
How much does marketing really cost you today?
If your marketing isn’t effective, you and your sales team are missing out on opportunities. It’s impacting your bottom line. If you’ve ever tried to manage your own marketing, you probably learned the hard way it’s more difficult than you thought. There’s the lost revenue, but also the stress of wearing too many hats and spreading yourself too thin.
When done right, marketing pays for itself.
The average mid-sized business spends up to 10% of their revenue on marketing [1]. How do they afford it? Every marketing dollar they spend returns more than a dollar profit. But getting consistent results typically requires a team: a strategist, copywriter, graphic designer, web developer, SEO specialist, and ad specialist. This gets expensive, quickly.
What if you could grow your marketing team without the cost (and risk) of hiring everyone in-house?
CMO leadership at a fraction of the cost of a full-time hire
Marketing
Blueprint
- Buyer Personas
- Competitor Analysis
- Customer Narrative
- Pitch Script
- SEO Analysis
- Website Plan
- Campaign Plan
$3,500
Website
Rebuild
- Copywriting
- Design
- Development
- On-site SEO
- Easy to Edit
- Fast & Secure
- Fully Transferable
$9,000
Managed
Campaigns
- Dedicated Strategist
- Pillar Pages
- Blog Articles
- Lead Magnets
- Email Campaigns
- Ongoing Optimization
- Campaign Review
$4,500/mo
Choose Your Level of Engagement:
Tier 1
fCMO
Leader
I'll lead your marketing team to ensure results. If you lack a team, I'll help you build one.
Starting at
$6,000/mo
Tier 2
fCMO
Coach
I'll give your team the strategic direction it needs to run effective and highly targeted campaigns.
Starting at
$3,500/mo
Tier 3
fCMO
Advisor
I'll provide feedback and advice so you and your marketing team stay headed in the right direction.
Starting at
$1,500/mo
Time allocation
20 hours / week
10 hours / week
Variable
Marketing strategy
Content feedback
Vendor selection
Calls and email
90-day campaigns
Planning & Oversight
Planning
—
Marketing systems
—
Team recruiting
—
Team guidance
—
Team management
—
—
Budget management
—
—
KPI accountability
—
—
All-hands meetings
—
—
Choose Your Cmo’s Level of Engagement:
Tier 1
Marketing
Leader
Your Fractional CMO leads your marketing team to ensure results. If you lack a team, they help you build one.
Starting at
$5,000/mo
Marketing strategy
Content feedback
Vendor selection
Calls and email
90-day campaigns
Planning & Oversight
Marketing systems
Team recruiting
Team guidance
Team management
Budget management
KPI accountability
All-hands meetings
Choose Your Cmo’s Level of Engagement:
Tier 2
Marketing
Coach
A dedicated marketing expert gives your team the strategic direction it needs to run effective and highly targeted campaigns.
Starting at
$3,000/mo
Marketing strategy
Content feedback
Vendor selection
Calls and email
90-day campaigns
Planning
Marketing systems
Team recruiting
Team guidance
Team management
—
Budget management
—
KPI accountability
—
All-hands meetings
—
Choose Your Cmo’s Level of Engagement:
Tier 3
Marketing
Advisor
A trusted advisor provides feedback and advice so you and your marketing team stay headed in the right direction.
Starting at
$1,000/mo
Marketing strategy
Content feedback
Vendor selection
Calls and email
90-day campaigns
—
Marketing systems
—
Team recruiting
—
Team guidance
—
Team management
—
Budget management
—
KPI accountability
—
All-hands meetings
—
The First Step: Your Marketing Blueprint
As an essential strategic first step, you’ll work with your CMO to develop your Marketing Blueprint. Together, you’ll identify your ideal customers, refine your messaging, and set actionable growth objectives. The Marketing Blueprint process sets you up for success.
This initial short-term collaboration also allows you to work closely with your CMO and determine if you’re a good fit for each other. The Blueprint takes roughly one month to complete and starts at just $5,000 (one-time).
| Weekly Calls | ||
| Competitor Analysis | ||
| Buyer Personas | ||
| Buyer’s Journey | ||
| Customer Narrative |
| Pitch Script | ||
| SEO Strategy | ||
| Website Strategy | ||
| Campaign Strategy |
Money-back guarantee
If you aren’t satisfied with the value you’re receiving from the Marketing Blueprint development process, you can cancel within the first 14 days and get a full refund. No questions asked.
I'm your fractional CMO
I’ll work with you every step of the way, learning about your business and helping you define your goals. I provide guidance and strategy and work alongside your team to turn the plan into action.
My team and I will be with
you every step of the way
Frequently Asked Questions
Yes, I do. The tiers listed in the table above represent pricing for the most common scenarios based on my experience. Once we get on a call, we can work together to define the engagement level that best sets you up for success.
No, we can begin our engagement at the fractional CMO or marketing advisor tier. However, the most common path is to start at the fractional CMO level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. My goal is to build a self-sufficient team from within your organization. After about 6-9 months, once the appropriate team members are hired and trained, I will take a step back and act as a coach until the team is confident on their own. Then I will remain accessible as an advisor for as long as you need me.
Yes, I offer a 30 day money-back guarantee. If we agree to a partnership and we later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
Monthly. The first month’s invoice must be paid before work can begin.
No, I have just a 30-day rolling commitment. If you need to downgrade or cancel, simply email me on or before your billing date and you will be charged your final payment at that tier. I do not process partial or prorated refunds.
On the fractional CMO tier, I will assist with recruitment. However, I will need support from your HR team. For instance, I’ll need HR to publish job postings, conduct phone screenings, and check references. As your fractional CMO, I will interview candidates and assess their marketing acumen, but I will rely on others within your organization to assess culture fit.