Our Process
Here’s how we’ll work together to grow your business.
Your pathway to marketing success
Discovery session
You meet with a candidate fCMO to discuss your business and goals, hear their ideas and approach, and make sure you’re a good fit for each other.
Marketing strategy
Your fCMO researches your business and interviews your team to create customized messaging that targets your ideal customers through quarterly managed campaigns.
Marketing systems
Your fCMO ensures you have the right people, tools, and processes for executing your strategic marketing campaigns and monitoring the results.
Marketing guidance
Your fCMO adapts their engagement level as you develop in-house competency, ultimately hiring and training their successor who becomes your own internal marketing leader.
What our clients are saying
This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.
Jason Caras
Chief Executive Officer,
IT Authorities
Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!
Greg Nash
Principal Consultant,
Dear Watson Consulting
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Joshua Davis
Business Development Guru,
a COUPLE of GURUS
What you should know about working with Ravin
I work from the inside. 
I adapt to your needs.
I don’t lock you in.I work from the inside. I work from the inside.
You’re not hiring an agency – your fCMO will work from inside your company, just like any other member of your leadership team. They’ll deliver strategy and guidance, but they’ll need to rely on others for execution. They can lead the team you have, or start building the team you need.
I adapt to your needs.I adapt to your needs.
Growth Connect’s mission is for clients to develop their own marketing competency, and since no two businesses are the same, no one-size-fits-all solution will work. This means we are flexible and every engagement contract is unique. Best of all, your fCMO will build your internal capabilities, so you don’t need to rely on us forever.
I don’t lock you in.I don’t lock you in.
What to expect when partnering with a fractional CMO
They onboard like any internal hire.
Your fCMO gets an email address, internal chat ID, and access to your systems so they can learn everything they need to know about your business’s gaps and untapped potential.
They work closely with your leadership team.
Your fCMO interviews your leadership teams at the outset to understand the challenges they’re facing; this communication is ongoing so everyone at your business is aware and engaged with your marketing activities.
They have responsibilities just like other leaders.
Your fCMO is the accountable leader you’ve been lacking, so just like your in-house leadership, they’re responsible for maximizing your budgets, and protecting your intellectual property.
They align on your marketing goals and budget.
Your fCMO uses their access to your systems to study your financials.
Their working hours are 100% output-oriented.
Your new CMO is fractional, so you’re not paying them for admin duties or non-strategic tasks. They’ll need to use your in-house marketing team for execution, or they’ll need to start hiring and training people.
They typically recruit and train their replacement.
This is the ultimate goal of the Growth Connect model, and the clear indication you’ve developed in-house marketing competency that will grow your business consistently into the future.
What’s best for my business?
Book your 15-minute call and figure out if we’re a fit.
Frequently Asked Questions
Yes, I do. The tiers listed in the table above represent pricing for the most common scenarios based on my experience. Once we get on a call, we can work together to define the engagement level that best sets you up for success.
No, we can begin our engagement at the fractional CMO or marketing advisor tier. However, the most common path is to start at the fractional CMO level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. My goal is to build a self-sufficient team from within your organization. After about 6-9 months, once the appropriate team members are hired and trained, I will take a step back and act as a coach until the team is confident on their own. Then I will remain accessible as an advisor for as long as you need me.
Yes, I offer a 30 day money-back guarantee. If we agree to a partnership and we later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
Monthly. The first month’s invoice must be paid before work can begin.
No, I have just a 30-day rolling commitment. If you need to downgrade or cancel, simply email me on or before your billing date and you will be charged your final payment at that tier. I do not process partial or prorated refunds.
On the fractional CMO tier, I will assist with recruitment. However, I will need support from your HR team. For instance, I’ll need HR to publish job postings, conduct phone screenings, and check references. As your fractional CMO, I will interview candidates and assess their marketing acumen, but I will rely on others within your organization to assess culture fit.
Ready to get started?
The solution to your marketing challenges is close at hand. If you are ready to stop wasting time and money and really grow your business, let’s talk.