Buyer Persona Creator

Create fictional representations of your ideal buyers so know who you're targeting.
1
What's your first name?
2
What's company are you creating a persona for, ?
3
What type of company is ?A B2B, or "business-to-business" company, provides services or products to other businesses. A B2C, or "business-to-consumer" company, sells directly to individual consumers.
  • KeyAB2B
  • KeyBB2C
Choose one option
4
What would you like to name your persona?We want to humanize them, so try to be creative.
5
What is 's job title?
6
How old is ?
  • KeyA18-24 years
  • KeyB25-34 years
  • KeyC35-44 years
  • KeyD45-54 years
  • KeyE55 years or older
Choose one option
7
What is 's highest level of education?
  • KeyAHigh school
  • KeyBAssociate degree
  • KeyCBachelor's degree
  • KeyDMaster's degree
  • KeyEDoctoral degree
Choose one option
8
What social media platforms does use?
  • KeyALinkedIn
  • KeyBTwitter
  • KeyCReddit
  • KeyDFacebook
  • KeyEInstagram
  • KeyFYouTube
9
Where else does get information?Websites, peer groups, forums, etc.
Shift ⇧ + Enter ↵ to make a line break.
10
What else can you share about ?Salary, marital status, kids, hobbies, personality traits, etc.
Shift ⇧ + Enter ↵ to make a line break.
11
What's motivating to seek out the products or serviced that provides?
Shift ⇧ + Enter ↵ to make a line break.
12
What is hoping to achieve?
Shift ⇧ + Enter ↵ to make a line break.
13
What are specific requirements?
Shift ⇧ + Enter ↵ to make a line break.
14
What questions does ask during the sales process?
Shift ⇧ + Enter ↵ to make a line break.
15
What objections does have during the sales process?
Shift ⇧ + Enter ↵ to make a line break.
16
Share one quote that represents the type of person is.Ex: "I don't care how much it costs, as long as I know it's going to solve my problem."
17
What will you need to do to win ?Is there content you can create that will help make a purchasing decision?
Shift ⇧ + Enter ↵ to make a line break.
18
What's your email address?We'll email you an editable version of your persona.