Fractional CMO
Are you facing any of these
marketing challenges?
My business isn’t growing like I know it can.
I am attracting less-than-ideal customers.
I spend money on marketing that doesn’t work.
I'm tired of marketers who simply take orders and don't understand my business.
First build the plane, then fly it
Are you looking to grow your business but struggling with marketing? Perhaps you’re frustrated with spending money on marketing that doesn’t work, or below-average results delivered by marketing agencies? The root of your problems can vary, but it often comes down to a lack of ownership, inexperience, a haphazard approach to marketing, or marketers who simply take orders without truly understanding your business.
What you’re likely missing and what’s preventing you from marketing effectively is a marketing leader — someone who truly understands your business, takes accountability for results, is confident in their direction, and is competent at building and leading a marketing team. Although this role is common in enterprise companies, small- to mid-sized businesses like yours might not be able to afford a CMO or Marketing Director, especially in the early stages.
This is where I come in. As a fractional CMO, I help companies build their in-house marketing team, implement a marketing system, and transform marketing from an “activity” to a fully functioning, revenue-generating department. I’ve worked with a range of clients, from consultants in Australia to managed IT services companies and gym franchises across North America, to name a few.
With a leader at the helm of your marketing, you will have a shortcut to marketing success, enabling you to grow your business with confidence while avoiding the many pitfalls that small- to mid-sized businesses often make when attempting to market their solutions and services.
If you’re ready for the hassle of marketing to be lifted off your shoulders so you can focus on growing your business with confidence, let’s talk.
Don’t leave your marketing to chance
Strategic focus
We’ll have 1:1 meetings where we define your goals and develop a marketing strategy that's tailored just for you.
Connected and aligned
I'll work with the key members of your leadership team and create an execution plan that works for everyone.
No long-term contracts
Our partnership lasts only as long as you’re benefiting. I'm here for you as long as you need me, but you're never locked in.
What is a fractional CMO?
How does it work?
Once you and I confirm we’re a good fit for one another, I will join as an internal leader — driving initiatives, leading meetings, and collaborating with other teams — but without the expense and obligations of a full-time hire.
Full-time vs. Fractional
Getting started is easy
Have a no-obligation call
We’ll discuss your business and goals to see if we’re a good fit for each other.
Develop a plan together
We’ll create a marketing plan and growth strategy based on your goals.
Execute our plan and grow
I'll lead the marketing team so we can achieve the results you've always wanted.
Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.
Rich Frye
VP of Business Development,
3bExam
How a fractional CMO will help grow your business
Marketing Plan
Marketing Plan
Conversion-Focused Website
Conversion-Focused Website
Content Strategy
Content Strategy
Repeatable Marketing System
Repeatable Marketing System
Vendor Selection
Vendor Selection
Recruiting
Recruiting
What I'll provide to your team
Leadership
Business leaders who are tired of wearing too many hats trust me to partner with them and lead their marketing.
Marketing
In-house marketing leaders rely on me to be an extension of their team, so they no longer have to manage everything on their own.
Sales
Sales reps and account managers turn to me for the marketing collateral they need to attract leads and close deals.
I’m Ravin.
I’m your accountable marketing leader.
I will work with you every step of the way to build and implement your marketing team and systems from the ground up. This way, you can take the hassle of marketing off your shoulders and focus on growing your business with confidence. You will finally have a revenue-generating team that is aligned with your goals and equipped with the necessary skills, resources, and guidance they need to succeed.
Hubspot Certified
Inbound Marketing Email Marketing
Google Analytics Certified
Execution by marketing experts
We'll build a small foundational team, supplemented by my network of talented specialists.
Marketing leaders solve
critical business challenges.
Without a CMO
- You have no plan or strategy and leave your marketing to chance.
- You're trying to sell to anyone and everyone and getting no results.
- You are uncertain where your marketing dollars are going or if you're getting a positive ROI.
- Marketing campaigns are a cost on your balance sheet and something you avoid.
With a CMO
- You have a strategy in place and quarterly campaigns are running like clockwork.
- You're creating tailored messaging, appealing to needs and desires, and winning deals.
- You are tracking KPIs, know exactly where your money is going, and your ROI continues to improve.
- Marketing campaigns bring in new business and fuel your growth.
What clients say
This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.
Jason Caras
Chief Executive Officer,
IT Authorities
Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!
Greg Nash
Principal Consultant,
Dear Watson Consulting
Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.
Joshua Davis
Business Development Guru,
a COUPLE of GURUS
Certified member
Growth Connect
I’m part of an international network of fractional CMOs. We use a proven method to help mid-sized businesses grow.