Fractional CMO

Take your marketing from couch to 5k
Hi, I'm Ravin. I help professional services and B2B software companies develop their in-house expertise, build a minimum viable marketing team, and implement systems to transform their marketing from a stagnant cost center into a revenue-generating department.

Are you facing any of these
marketing challenges?

My business isn’t growing like I know it can.

I am attracting less-than-ideal customers.

I spend money on marketing that doesn’t work.

I'm tired of marketers who simply take orders and don't understand my business.

First build the plane, then fly it

Forge your marketing foundation correctly from the start and scale profitably

Are you looking to grow your business but struggling with marketing? Perhaps you’re frustrated with spending money on marketing that doesn’t work, or below-average results delivered by marketing agencies? The root of your problems can vary, but it often comes down to a lack of ownership, inexperience, a haphazard approach to marketing, or marketers who simply take orders without truly understanding your business.

What you’re likely missing and what’s preventing you from marketing effectively is a marketing leader — someone who truly understands your business, takes accountability for results, is confident in their direction, and is competent at building and leading a marketing team. Although this role is common in enterprise companies, small- to mid-sized businesses like yours might not be able to afford a CMO or Marketing Director, especially in the early stages.

This is where I come in. As a fractional CMO, I help companies build their in-house marketing team, implement a marketing system, and transform marketing from an “activity” to a fully functioning, revenue-generating department. I’ve worked with a range of clients, from consultants in Australia to managed IT services companies and gym franchises across North America, to name a few.

With a leader at the helm of your marketing, you will have a shortcut to marketing success, enabling you to grow your business with confidence while avoiding the many pitfalls that small- to mid-sized businesses often make when attempting to market their solutions and services.

If you’re ready for the hassle of marketing to be lifted off your shoulders so you can focus on growing your business with confidence, let’s talk.

Don’t leave your marketing to chance

Here's how we'll grow your business, together.

Strategic focus

We’ll have 1:1 meetings where we define your goals and develop a marketing strategy that's tailored just for you.

Connected and aligned

I'll work with the key members of your leadership team and create an execution plan that works for everyone.

No long-term contracts

Our partnership lasts only as long as you’re benefiting. I'm here for you as long as you need me, but you're never locked in.

What is a fractional CMO?

A fractional CMO is an expert marketing strategist who dedicates a fixed amount of time to a business in a given month. As a leader in your c-suite, a fractional CMO can drive initiatives forward in a way that a less experienced hire or an outsourced vendor never could.

If you want to experience what it could be like working with a fractional CMO, a 4-Week Marketing Sprint or 90-Day Marketing Transformation could be an excellent starting point.

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How does it work?

Once you and I confirm we’re a good fit for one another, I will join as an internal leader — driving initiatives, leading meetings, and collaborating with other teams — but without the expense and obligations of a full-time hire.

Full-time vs. Fractional

By reducing your executive headcount, you eliminate the risk and expense of a bad-fit full-time hire. This saves money on the salary, benefits, insurance, bonuses, and other costs associated with hiring for leadership roles.
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Getting started is easy

Have a no-obligation call

We’ll discuss your business and goals to see if we’re a good fit for each other.

Develop a plan together

We’ll create a marketing plan and growth strategy based on your goals.

Execute our plan and grow

I'll lead the marketing team so we can achieve the results you've always wanted.

Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.

 

3bexam

Rich Frye

VP of Business Development,

 3bExam

How a fractional CMO will help grow your business

Marketing Plan

Marketing Plan

Tactics without strategy is the noise before defeat. It’s also a waste of time and money. I will give you a strategic advantage by helping develop your brand messaging, identify your ideal customers, and produce content that meets their needs.

Conversion-Focused Website

Conversion-Focused Website

Successful marketing needs an online platform that attracts your ideal audience and offers a clear path to conversion. I will rebuild your website using the latest best practices in user behavior, SEO, analytics, and web design.

Content Strategy

Content Strategy

I will work with you to plan content that delivers value to your ideal audience, drawing them in rather than shouting for their attention — content that answers the questions your prospects are asking so you can earn their trust and win their business.

Repeatable Marketing System

Repeatable Marketing System

To capture leads consistently, it's important to have a method that you can stick to. I will create 90-day campaigns that deliver results and are easy to manage, and they’ll help you find and manage skilled people to execute them.

Vendor Selection

Vendor Selection

If you don’t have internal resources, I will recommend vendors and freelancers who can perform all the execution tasks. Depending on your engagement level, they can manage and oversee the vendor relationships.

Recruiting

Recruiting

As your marketing pays for itself, I will help you identify positions to bring in-house. I will help with job descriptions, interview questions, and applicant reviews so we can build an unstoppable marketing team.

How I'll help your team

Business Owners

Business owners trust me to lead their marketing strategy so they can stop wearing so many hats and focus on their business.

Internal Marketers

Internal marketers and content producers get the strategic direction and guidance they've always wanted.

Sales Team

Sales reps get more appointments booked thanks to more effective and highly targeted inbound marketing campaigns.

I’m Ravin.

I’m your accountable marketing leader.

I will work with you every step of the way to build and implement your marketing team and systems from the ground up. This way, you can take the hassle of marketing off your shoulders and focus on growing your business with confidence. You will finally have a revenue-generating team that is aligned with your goals and equipped with the necessary skills, resources, and guidance they need to succeed.

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Hubspot Certified
Inbound Marketing Email Marketing

img cert glasshive 1 GlassHive Partner
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Google Analytics Certified

Execution by marketing experts

We'll build a small foundational team, supplemented by my network of talented specialists.

Marketing leaders solve
critical business challenges.

Without a CMO

With a CMO

What clients say

This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.

jason new

Jason Caras

Chief Executive Officer,

 IT Authorities

Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!

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Greg Nash

Principal Consultant,

 Dear Watson Consulting

Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.

joshua davis signature pic circle

Joshua Davis

Business Development Guru,

 a COUPLE of GURUS

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Certified member

Growth Connect

I’m part of an international network of fractional CMOs. We use a proven method to help mid-sized businesses grow.

Solutions and Services

Market and competitor research

SEO

Marketing strategy

Website design

Website development

Website maintenance

Website and landing page copywriting

Email campaigns

Blogging and lead-magnet content