Fractional CMO

Take your marketing from couch to 5k

Hi, I'm Ravin. I help professional services and B2B software companies develop their in-house expertise, build a minimum viable marketing team, and implement systems to transform their marketing from a stagnant cost center into a revenue-generating department.

Are you facing any of these
marketing challenges?

My business isn’t growing like I know it can.

I am attracting less-than-ideal customers.

I spend money on marketing that doesn’t work.

I'm tired of marketers who simply take orders and don't understand my business.

Something happened to small business marketing

It used to be straightforward. You relied on word of mouth, print ads, mailers, and business directories. Simple, right?

Today, marketing feels like a maze. Websites, social media, SEO, pay-per-click ads, video content, review platforms, online directories, webinars, growth hacks, email marketing, and now, AI. The overload can make you wonder where to even start. So, you might choose to outsource it, delegate it, or even take it on yourself.

Then what?

For many small businesses, the result is frustration. Agencies that overpromise and underdeliver. Junior employees who turn efforts into busywork without strategic impact. Business leaders wearing too many hats, spreading themselves thin and burning out.

Add up the time, effort, and money you’ve invested — you should have seen greater results by now.

Why does this happen?

Most small businesses are missing a key element: a marketing leader. Someone who not only understands your business but takes accountability for results, builds and leads a marketing team, and drives strategic success. This role is common in big companies, but it’s often out of reach for small to mid-sized businesses.

This is where I come in.

As a fractional CMO, I help companies build their in-house marketing team, implement a marketing system, and transform marketing from an “activity” to a fully functioning, revenue-generating department. With a leader at the helm of your marketing, you’ll have a shortcut to success, enabling you to grow your business with confidence.

I’ve worked with a range of clients, from consultants in Australia to managed IT services companies and gym franchises across North America. My approach is tailored to meet small business leaders where they are at. Here are some typical scenarios and areas I can help with:

Just starting up and you need some advice
Recruiting, onboarding, and integrating new marketing team members
Implementing knowledge bases and project management systems
Overseeing and guiding the development of your marketing team
Acting as a part-time leader to craft strategy and oversee execution
Maximizing revenue from your existing audience and activities
Collaborating with CEOs and executive teams on strategic sprints

What’s different about working with me?

I work with only 3–4 clients at a time to ensure high-quality, personalized service. I become an integral part of your team, assuming responsibility and ownership, not just another outsourced vendor.

If you’re ready to reclaim control of your marketing and drive real growth, let’s have a no-pressure conversation about how I can help.

Don’t leave your marketing to chance

Here's how we'll grow your business, together.

Strategic focus

We’ll have 1:1 meetings where we define your goals and develop a marketing strategy that's tailored just for you.

Connected and aligned

I'll work with the key members of your leadership team and create an execution plan that works for everyone.

No long-term contracts

Our partnership lasts only as long as you’re benefiting. I'm here for you as long as you need me, but you're never locked in.

What is a fractional CMO?

A fractional CMO is an expert marketing strategist who dedicates a fixed amount of time to a business in a given month. As a leader in your c-suite, a fractional CMO can drive initiatives forward in a way that a less experienced hire or an outsourced vendor never could.

If you want to experience what it could be like working with a fractional CMO, a 4-Week Marketing Sprint or 90-Day Marketing Transformation could be an excellent starting point.

How does it work?

Once you and I confirm we’re a good fit for one another, I will join as an internal leader — driving initiatives, leading meetings, and collaborating with other teams — but without the expense and obligations of a full-time hire.

Full-time vs. Fractional

By reducing your executive headcount, you eliminate the risk and expense of a bad-fit full-time hire. This saves money on the salary, benefits, insurance, bonuses, and other costs associated with hiring for leadership roles.

Getting started is easy

Have a no-obligation call

We’ll discuss your business and goals to see if we’re a good fit for each other.

Develop a plan together

We’ll create a marketing plan and growth strategy based on your goals.

Execute our plan and grow

I'll lead the marketing team so we can achieve the results you've always wanted.

Ravin began with an extensive discovery process and worked with us throughout the development of a marketing strategy and website that accurately reflects our brand. The results have been outstanding: there has been a 60% year-over-year increase in site traffic, an 80% increase in organic searches, and a corresponding increase in revenue, product information requests, and demo requests.

Rich Frye

VP of Business Development,

3bExam

How a fractional CMO will help grow your business

Marketing Plan

Tactics without strategy is the noise before defeat. It’s also a waste of time and money. I will give you a strategic advantage by helping develop your brand messaging, identify your ideal customers, and produce content that meets their needs.

Conversion-Focused Website

Successful marketing needs an online platform that attracts your ideal audience and offers a clear path to conversion. I will rebuild your website using the latest best practices in user behavior, SEO, analytics, and web design.

Content Strategy

I will work with you to plan content that delivers value to your ideal audience, drawing them in rather than shouting for their attention — content that answers the questions your prospects are asking so you can earn their trust and win their business.

Repeatable Marketing System

To capture leads consistently, it's important to have a method that you can stick to. I will create 90-day campaigns that deliver results and are easy to manage, and they’ll help you find and manage skilled people to execute them.

Vendor Selection

If you don’t have internal resources, I will recommend vendors and freelancers who can perform all the execution tasks. Depending on your engagement level, they can manage and oversee the vendor relationships.

Recruiting

As your marketing pays for itself, I will help you identify positions to bring in-house. I will help with job descriptions, interview questions, and applicant reviews so we can build an unstoppable marketing team.

How I'll help your team

I’m Ravin.

I’m your accountable marketing leader.

I will work with you every step of the way to build and implement your marketing team and systems from the ground up. This way, you can take the hassle of marketing off your shoulders and focus on growing your business with confidence. You will finally have a revenue-generating team that is aligned with your goals and equipped with the necessary skills, resources, and guidance they need to succeed.

Execution by marketing experts

We'll build a small foundational team, supplemented by my network of talented specialists.

I conduct market research to identify strengths, weaknesses, and opportunities.

TomaResearcher

I write the words for your website and campaigns that persuade your audience to engage.

AngelaWriter

I make your website and campaigns visually appealing so your customers take action.

KaoUX/UI Designer

I increase inbound traffic to your website, connecting people to your content.

MatteoSEO Expert

Without a CMO

You have no plan or strategy and leave your marketing to chance.
You're trying to sell to anyone and everyone and getting no results.
You are uncertain where your marketing dollars are going or if you're getting a positive ROI.
Marketing campaigns are a cost on your balance sheet and something you avoid.

With a CMO

You have a strategy in place and quarterly campaigns are running like clockwork.
You're creating tailored messaging, appealing to needs and desires, and winning deals.
You are tracking KPIs, know exactly where your money is going, and your ROI continues to improve.
Marketing campaigns bring in new business and fuel your growth.

What clients say

This process was the best we have ever experienced. Our marketing has improved tenfold. Ravin implemented a comprehensive process to flush out all of our ideas and solutions for our clients, and helped to re-craft our entire website from the ground up.

Jason Caras

Chief Executive Officer,

IT Authorities

Working with Ravin has taken the hassle of marketing away from me. His marketing blueprint provided the structure and direction we needed to drive high-quality leads, resulting in an incredible ROI of over ten times in just 90 days. Our online engagement has skyrocketed, and our once poorly designed website is now a well-thought-out cornerstone of our growth strategy – an excellent result!

Greg Nash

Principal Consultant,

Dear Watson Consulting

Ravin transformed our marketing efforts from a scatter-shot approach to a focused and effective strategy. His guidance led to successful content marketing and a revitalized website, effectively communicating our brand. Most marketers simply “pull the lever” and do the work, but Ravin was truly our CMO, ensuring that we stayed on track.

Joshua Davis

Business Development Guru,

a COUPLE of GURUS

Certified member

Growth Connect

I’m part of an international network of fractional CMOs. We use a proven method to help mid-sized businesses grow.